You Have A Digital Product but Can't Sell It

How to Craft a Killer Digital Product Sales Funnel in 5 Steps.

Well..
Well..
Welcome to another week of SoloDriven Saturday!

This week, we're going to help you solve the issue of not being able to sale your digital product.

Let’s dive right in!

Many of you are spending weeks, months, even years building a product that will never see a dollar in return.

Not because the product is bad, but because you just don’t how to communicate it to the world.

But it’s not all about sales either,

  • your dreams and ambitions are collecting dust

  • doubt is starting to creep in

  • confidence just took a nose dive

So how do we fix this ?

Oh, just with a killer sales funnel you can brag about, you know.. nothing special..

No but seriously, a well-planned sales funnel is not a trophy.. it’s the game.

It's what separates the dreamers from the doers, the strugglers from the achievers.

Getting this right could be the difference between another failed launch and the rocket that shoots you to the planet of success.

Crafting The Killer Sales Funnel

Creating a sales funnel is like building a roadmap to your digital product. Let's break it down into 5 steps:

Step 1: Lead Magnets To Pull Them In

  • The bait – free, undeniable offers that draw in your ideal audience.

  • How: Whip up a free gifts like an e-book, webinar, templates, etc..

Step 2: Intrigue Them With Great Value

  • Keep them glued to content that informs, entertains, and sells.

  • The goal is to have your audience grow familiar and comfortable with your value.

Step 3: Convert Them with Hard-To-Believe Offers

“How to make an offer so good, people feel stupid saying no” - We’ve all heard the famous Hormozi quote.

Flash sales or limited-time offers can create a sense of urgency or FOMO.

Step 4: Post-Purchase – Make Them Feel Like Royalty

  • Outstanding support and added value turn one-time buyers into lifelong family members.

  • This is where you focus on community, not customers.

Step 5: Optimization - Never-ending Improvements

  • Never stop tweaking and refining your funnel.

  • Follow your metrics, find the weak spots and adjust.

Example in Action:

A fitness coach offers a free 1hour workout session for 100 people, gaining 100 qualified leads ⟶ prime prospects for their premium/paid fitness program.

Benefits Breakdown

  • Direct Shot: Targets and attracts your ideal customer.

  • Build That List: Creates a valuable pool of potential buyers.

  • First Impressions Matter: Sets the tone for what's to come.

Extensiv

Did you know?

About 65% of leads move from awareness to interest in a sales funnel, but only 30% reach the decision-making stage.

Marketsplash

Recap: Your Action Plan

To create a sales funnel that actually sells:

  • Start with a lead magnet that's impossible to ignore.

  • Engage with content that’s more addicting than Netflix.

  • Convert with offers that make them say “Take my money!”

  • Delight them with after-purchase appreciation.

  • Stay optimized – always maintain greatness.

Time to turn that digital product into digital gold! (not bitcoin..)

Remember, in the world of entrepreneurship, it's not just about creating great value ⟶ it's about delivering it.

Stay Driven,

Solo Out.